Grammy Award-winning dancehall artiste Shaggy, will offer millions of Super Bowl viewers a light-hearted moment on Sunday. During the third quarter of the game, the Cheetos Super Bowl commercial will reveal Shaggy performing a humorous rendition of his classic song “It Wasn’t Me” alongside celebrity couple, Mila Kunis and Aston Kutcher.
In the commercial, Shaggy advises Mila Kunis to say “it wasn’t me” when Kutcher confronts her about eating his bag of ‘Cheetos Crunch Pop Mix’ despite clear evidence of orange residue on her mouth and fingers.
He then uses the remix of the song to explain how similar situations should be handled. “You the one who granted access to your snacks/ Don’t act surprised that she sneak behind ya back/ You gotta keep tabs before she empty that bag/ Let’s review the situation, orange fingers red flag.”
The original cover art for Shaggy’s It Wasn’t Me featuring Ricardo “RikRok” Ducent
The hit “It Wasn’t Me” turned 21 this year. But, the impact of representing dancehall on a global platform never gets old.
Shaggy told Billboard, “I’ve always flown the dancehall flag for my culture and my country. And to be put in this position once more, again, is an honor.” “So it’s great for this platform to educate people on the significance of the Jamaican culture and dancehall culture,” he said.
The Super Bowl is a powerhouse. It is the most watched television event in the United States. Many viewers stream music they hear during the event whether from the halftime show or the commercials.
Shaggy telling Mila Kunis to simply say “#ItWasntMe”
However, Shaggy expects this years’ viewership to increase due to the effects of the coronavirus. Greater exposure empowers smaller countries and their cultures.
The influence dancehall has on the formation and success of other genres like reggaetón is extensive and Shaggy wants others to realise that, “this small island with about 3 million people has an amazing impact culturally, globally. And it should be celebrated and at least people should be educated on it.”
The original It Wasn’t Me music video
The Cheetos #ItWasntMe Super Bowl commercial
The soundtrack of the Cheetos commercial exceeds laughter and jokes. Shaggy hopes the dancehall approach taken in the commercial is a step forward for dancehall culture.
“I hope to do it justice. I’ve always flown the dancehall flag and my culture and my country. And to be put in this position once more, again, is an honor. And any little leg up that we could get to move the culture forward I’m 100% for,” the legendary artiste said.
“I hope to do it justice. I’ve always flown the dancehall flag and my culture and my country. And to be put in this position once more, again, is an honor. And any little leg up that we could get to move the culture forward I’m 100% for,”
Shaggy
To read more, please purchase a copy of Buzzz Caribbean Lifestyle Magazine Vol 10 #10 in a store near you.
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Written by: Melissa Talbert
Grammy Award-winning dancehall artiste Shaggy, will offer millions of Super Bowl viewers a light-hearted moment on Sunday. During the third quarter of the game, the Cheetos Super Bowl commercial will reveal Shaggy performing a humorous rendition of his classic song “It Wasn’t Me” alongside celebrity couple, Mila Kunis and Aston Kutcher.
Related: Shaggy – Christmas in the islands album review
In the commercial, Shaggy advises Mila Kunis to say “it wasn’t me” when Kutcher confronts her about eating his bag of ‘Cheetos Crunch Pop Mix’ despite clear evidence of orange residue on her mouth and fingers.
He then uses the remix of the song to explain how similar situations should be handled. “You the one who granted access to your snacks/ Don’t act surprised that she sneak behind ya back/ You gotta keep tabs before she empty that bag/ Let’s review the situation, orange fingers red flag.”
The hit “It Wasn’t Me” turned 21 this year. But, the impact of representing dancehall on a global platform never gets old.
Shaggy told Billboard, “I’ve always flown the dancehall flag for my culture and my country. And to be put in this position once more, again, is an honor.” “So it’s great for this platform to educate people on the significance of the Jamaican culture and dancehall culture,” he said.
The Super Bowl is a powerhouse. It is the most watched television event in the United States. Many viewers stream music they hear during the event whether from the halftime show or the commercials.
However, Shaggy expects this years’ viewership to increase due to the effects of the coronavirus. Greater exposure empowers smaller countries and their cultures.
The influence dancehall has on the formation and success of other genres like reggaetón is extensive and Shaggy wants others to realise that, “this small island with about 3 million people has an amazing impact culturally, globally. And it should be celebrated and at least people should be educated on it.”
The soundtrack of the Cheetos commercial exceeds laughter and jokes. Shaggy hopes the dancehall approach taken in the commercial is a step forward for dancehall culture.
“I hope to do it justice. I’ve always flown the dancehall flag and my culture and my country. And to be put in this position once more, again, is an honor. And any little leg up that we could get to move the culture forward I’m 100% for,” the legendary artiste said.
To read more, please purchase a copy of Buzzz Caribbean Lifestyle Magazine Vol 10 #10 in a store near you.
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