“Treat your makeup like jewelry for the face. Play with colors, shapes, structure – it can transform you.” Francois Nars
The standard of beauty has been distorted over the years and the society now has to deal with the shattered self-esteem of many women. Fontana Pharmacy considers themselves beauty motivators as they build relationships with women who walk into the beauty department.
Makeup has been trending more in Jamaica in recent years. Our minds and cell phones are now open to daily trends put out on Social media by beauty powerhouses such as Tarte, Inglot, LA Girl and Milani Cosmetics, as well as our ability to relate to women of colour such as Jamaican Youtuber Lyric Rochester, who is Beauty Ambassador for Fontana Pharmacy Ltd and who has a local brush and eyelash line sold exclusively through them.
On a day to day basis, you will see the budding makeup artist that wants a profession in the beauty industry and the pop-up makeup shops around the island. With all this knowledge and expertise some have still fallen victim to the knockoff makeup and hair products that flood the market. Paula-Nicole Campbell, Website and Social Media Coordinator at Fontana Pharmacy warns women about purchasing excessively “cheap” brands;
“In saving a few dollars do not take such a big risks with your skin and hair. There are very severe repercussions that may occur because you really don’t know what you’re putting on your face, what chemical have been altered to get the product to function. Best to invest with a reputable company like Fontana where customer satisfaction and training of our consultants are most important to us”
With Fontana’s trained and certified consultants and high standards of proficiency, you will not only be satisfied with the knowledge but the professionalism that these beautiful ladies exhibit. Their passion for helping every woman who walks through doors to look and feel their best is exceptional.
Fontana has what they call Fontana University which prides itself on training its staff in various areas of what is described as superb customer experience. They believe their ability to relate to any individual customer is their best and most effective asset. With locations in Kingston, Mandeville, Montego Bay, Ocho Rios and Sav La Mar. Every Jamaican woman can make a one stop shop for household items, pharmaceuticals, gift ideas and arts and craft needs and be assured of the utmost quality in service and products. There is nothing like walking into a Fontana store and be in awe at the endless collection of their amazing products.
Buzzz Magazine visited the Kingston location and spoke to the marketing team and left feeling knowledgeable and refilled with a beauty arsenal. The variety of brands that has expanded over the last few years, especially for natural hair and beauty is astounding.
As you cross the threshold of the Kingston location you can feel your spirits being lifted with anticipation as you walk through the various aisles. The display of hair products from Alikay Naturals, Kurlee Belle to Pantene Pro-V and Loreal are just a few to mention.
Fontana is an avid supporter of local Jamaican brands which should be a behaviour that all Jamaican businesses encourage. Local lines include Your True Shades, MUA Essentials, Ettenio, Kumea, Irie Rock, Keera, Bel Espirit, Mama’s Best, and Pomi by Lyric, some of which are exclusive to Fontana Pharmacy.
