For many people across the world, the yuletide season is a time to connect with loved ones and celebrate; and in more than 190 countries, those celebrations often include Heineken, a brew whose history is as rich and flavourful as the beer itself.
Nothing says magic quite like the Heineken red star. An ancient brewer’s symbol, the five points of the star are significant. Four represent Heineken’s purely natural ingredients – malted barley, water, hops and Heineken’s unique A-yeast. As the story goes, in medieval times, the 5th point was ‘the unknown magic’ of brewing. These days that point represents passionate craftsmanship and the time invested in the brewing process, which, by the way, is longer than any other beer. Balanced richness in taste, refreshing clarity and that beautiful golden-yellow colour are the just rewards of a 28-day process.
Dubbed the HEINEKEN ‘spark’, the company logo, drawing reference from the star, is also symbolic, representing the innovation, dynamism and passion of its people. As a corporate entity, the multinational company is synonymous with quality and talent that is second to none; and for the Heineken team, the spark is a source of energy and excitement, provoking and stimulating creativity.
So next time you pick up a bottle of ice cold Heineken, in the moments before liquid meets lip, consider the symbol of this outstanding brew and what it means for people from Mexico to Nigeria. This Christmas, whether you’re hanging out on the white sands of a Negril beach on Jamaica’s North Coast or in a swanky bar in New Delhi’s upscale Dilli Haat, savour a Heineken and enjoy the magic of the star.
To continue reading, purchase Vol.8 #9, 2016 Issue.