Milo has interacted with over 10,000 students in 11 primary schools throughout the island of Jamaica since the start of 2016, at the sum of approximately $3 Million. The initiative, known as the ‘Milo Energy Zone’, is geared towards counteracting the prevalence of children in schools attempting to learn on an empty stomach.
Patrice Pusey-Martin, sampling and events coordinator, shared that the initiative has been ongoing for about five years and has among its features lessons for children on how to prepare their own breakfast, and literature for them to take home to their parents to educate them about the importance of breakfast.
She revealed that the reason for teaching children how to prepare breakfast for themselves is due to the fact that many children complain that their parents do not have the time to prepare breakfast for them.
“So when these children are able to prepare breakfast for themselves, they get a healthy start to the day and learning is achievable for them, even when their parents do not prepare a meal for them in the mornings.”
Milo has secured the programme’s credibility by soliciting the services of certified nutritionists, according to Ockino Petrie, consumer marketing manager at Milo.
He added that children are not just being educated on breakfast, but also on the importance of maintaining a healthy lifestyle. “The Milo Energy Zone experience also has aerobics and information sessions on obesity and how to avoid it,” he said, adding that the aerobics sessions are for the duration of 30 minutes and are not strenuous on the kids, but involves dancing to their favourite music and negotiating obstacle courses.
Mr. Petrie stated that by the end of 2016, about 15 to 20 primary institutions would have benefited from the program, this at a cost of about $5M JMD.
Going forward, Milo will be launching a Facebook Promotion on April 29, 2016, on its Milo Jamaica page, to allow officers of primary schools throughout the island to make contact through the page, to say why they think Milo should include them in the programme. He also added that they will be introducing an initiative to develop and support breakfast programmes within these schools as, after-all, “students can’t learn on an empty stomach”.
To continue reading, purchase Vol.8 #6, 2016 Issue.
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Milo has interacted with over 10,000 students in 11 primary schools throughout the island of Jamaica since the start of 2016, at the sum of approximately $3 Million. The initiative, known as the ‘Milo Energy Zone’, is geared towards counteracting the prevalence of children in schools attempting to learn on an empty stomach.
Patrice Pusey-Martin, sampling and events coordinator, shared that the initiative has been ongoing for about five years and has among its features lessons for children on how to prepare their own breakfast, and literature for them to take home to their parents to educate them about the importance of breakfast.
She revealed that the reason for teaching children how to prepare breakfast for themselves is due to the fact that many children complain that their parents do not have the time to prepare breakfast for them.
“So when these children are able to prepare breakfast for themselves, they get a healthy start to the day and learning is achievable for them, even when their parents do not prepare a meal for them in the mornings.”
Milo has secured the programme’s credibility by soliciting the services of certified nutritionists, according to Ockino Petrie, consumer marketing manager at Milo.
He added that children are not just being educated on breakfast, but also on the importance of maintaining a healthy lifestyle. “The Milo Energy Zone experience also has aerobics and information sessions on obesity and how to avoid it,” he said, adding that the aerobics sessions are for the duration of 30 minutes and are not strenuous on the kids, but involves dancing to their favourite music and negotiating obstacle courses.
Mr. Petrie stated that by the end of 2016, about 15 to 20 primary institutions would have benefited from the program, this at a cost of about $5M JMD.
Going forward, Milo will be launching a Facebook Promotion on April 29, 2016, on its Milo Jamaica page, to allow officers of primary schools throughout the island to make contact through the page, to say why they think Milo should include them in the programme. He also added that they will be introducing an initiative to develop and support breakfast programmes within these schools as, after-all, “students can’t learn on an empty stomach”.
To continue reading, purchase Vol.8 #6, 2016 Issue.
Share this post: