Continuously the innovators and frontrunners, with a proven track record of stars like Red Stripe Flavours, and Red Stripe Burst, the company is bringing the two together in what’s sure to be a Christmas marriage made in Jamaica; a real treat during the festive season.
With its rich crimson colour and delicate aroma, Red Stripe Sorrel is an unexpected combination of beer, sorrel and ginger extract, infused with exotic spices to deliver an unforgettable taste experience.
This will be the first time an alcoholic sorrel beverage hits the shelves, and leaves yet another imprint of innovativeness by Red Stripe on the alcoholic beverage market.
From the moment the cap is pulled, the festive cheer begins with sweet, aromatic scents of nutmeg, cinnamon, and a slight liquorice aroma.
These will be interesting times for fans of Red Stripe Beer, with their favourite beverage combined with the much-loved traditional flavour of sorrel.
According to Erin Mitchell, Brand Manager of Red Stripe, the flavour was specially created using the sorrel recipe that Jamaicans have enjoyed for years.
“Special time and effort was taken to ensure the true essence of sorrel came through perfectly from the smooth, fresh, stimulating flavour of Red Stripe, making for the perfect brew,” Mitchell said.
As we approach the festive season, consumers can look forward to tasting and enjoying responsibly; the sweet, spicy, refreshingly tasty brew.With the tagline, ‘A Cooler Vibe’, Jamaicans can revel in the coolness of the final months of the year, Red Stripe Sorrel in-hand, surrounded by family and friends.