Apple The Power of the Brand

Apple Inc is a globally recognized company and brand with billions of users across the world. Over the years, with the growth and the evolution of its products, the power of the brand has also increased.

The Apple brand is recognized as one of the world’s premier technological brands within the information technology, mobile manufacturing and online services industries. Apple’s global prominence has been the result of aggressive marketing campaigns, exhausting millions. As the world’s largest information technology company and second largest mobile phone manufacturer, the prominence of the brand itself is far greater than the product manufactured.

It is the prestige of the brand that has secured billions of loyal customers across the world. While the products themselves may be impressive, when you think of Apple, you think of an elite brand which you want to be associated with.

Creating brand loyalty has always been the key to any company’s success. Speaking about the Apple Brand, marketer Marc Gobe, author of Emotional Branding said that “Apple is about imagination, design and innovation, it goes beyond commerce”. He continues by saying that Apple’s brand has been the key to its success and its ability to connect with its customers has tremendously boosted its customer loyalty.

According to Globe, there are three common characteristics of emotional brands:

1. They project a humanistic quality, “It’s always about people”.

2. Their unique visual and verbal vocabulary is prominent in their creative design and advertising

To Read More: Purchase your copy of Volume 9 #7  March-April 2018