In order to thrive in today’s business world, digital transformation is a necessary step that must be taken in order for businesses to continuously evolve, grow, provide positive customer experiences and increase business efficiency.
Google defines the digital transformation of business as “an acceleration in the conversion of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritised way.” Simply put: businesses operating today must use available technology to change the way they operate in order to improve efficiency, enhance customer value and empower employees.
Globally, it would seem that businesses have embraced digital technologies. The use of social media platforms, mobile technology, cloud-based solutions and the continuously evolving ‘App’ generation are just some of the digital solutions used by many global companies. But digital transformation are enabling many global companies to use the available solutions to capitalise on shifts in economic activity by not just focusing on existing markets but through international co-ordination within its global companies to identify new ways to flourish in faster growing markets.
Consumers are also changing at a rapid rate. They are now more tech-savvy, more digitally connected and more discerning in their tastes and preferences.
Technological advancements dictate how consumers tackle what were previously considered as life’s simple tasks. Tasks such as shopping, communicating and even meeting up with friends take on new meaning with the digital age. Businesses that offer the types of interactions previously mentioned must have tech-driven operations that include e-commerce, Voice over Internet protocol (VOIP) and virtual meeting capabilities.
Likewise businesses must take the necessary steps to improve their business efficiency by using the right digital tools. The right digital tools streamline the business’s operations and improve decision making capabilities, thereby driving revenue in the right direction.
Digital businesses:
1. Deliver greater customer value –
Businesses with a digital base have the capacity to be in constant contact with its customers. That is something that a traditional, brick and mortar only business cannot boast. These businesses can also track customer preferences through surveys, questionnaires and feedback forms as well as by carefully analysing their purchasing preferences and habits.
To continue reading, purchase Vol.9 #1, 2017 Issue.
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In order to thrive in today’s business world, digital transformation is a necessary step that must be taken in order for businesses to continuously evolve, grow, provide positive customer experiences and increase business efficiency.
Google defines the digital transformation of business as “an acceleration in the conversion of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritised way.” Simply put: businesses operating today must use available technology to change the way they operate in order to improve efficiency, enhance customer value and empower employees.
Globally, it would seem that businesses have embraced digital technologies. The use of social media platforms, mobile technology, cloud-based solutions and the continuously evolving ‘App’ generation are just some of the digital solutions used by many global companies. But digital transformation are enabling many global companies to use the available solutions to capitalise on shifts in economic activity by not just focusing on existing markets but through international co-ordination within its global companies to identify new ways to flourish in faster growing markets.
Consumers are also changing at a rapid rate. They are now more tech-savvy, more digitally connected and more discerning in their tastes and preferences.
Technological advancements dictate how consumers tackle what were previously considered as life’s simple tasks. Tasks such as shopping, communicating and even meeting up with friends take on new meaning with the digital age. Businesses that offer the types of interactions previously mentioned must have tech-driven operations that include e-commerce, Voice over Internet protocol (VOIP) and virtual meeting capabilities.
Likewise businesses must take the necessary steps to improve their business efficiency by using the right digital tools. The right digital tools streamline the business’s operations and improve decision making capabilities, thereby driving revenue in the right direction.
Digital businesses:
1. Deliver greater customer value –
Businesses with a digital base have the capacity to be in constant contact with its customers. That is something that a traditional, brick and mortar only business cannot boast. These businesses can also track customer preferences through surveys, questionnaires and feedback forms as well as by carefully analysing their purchasing preferences and habits.
To continue reading, purchase Vol.9 #1, 2017 Issue.
Share this post: