Written by: Ayesha Bennett
Social media platforms; Facebook, Instagram, TikTok, Twitter and YouTube are becoming more and more popular in the business community, but maybe not how you’d think.
Since the inception of social media in the early 2000’s, digital marketing and the use of social media platforms, have become a widely used marketing tool for businesses to make their products visible, as well as connecting one-on- one with their target audience. The increased growth of this practice has resulted in numerous small and online businesses establishing themselves on online before further expanding to websites or the traditional; even on-site locations.
Related: Protecting your relationship from social media
More recently, there’s been an evolutionary shift in how businesses and brands are using social media. Producing the insurgence of what has been termed ‘influencers’ and ‘micro-influencers’, who have slowly redefined the potential of social media. Establishing themselves as ‘middlemen’ of sorts between brands and potential customers.
A positioning that has driven increased product, service or brand visibility, as well as customer growth organically. But how do influencers/micro- influencers, digital marketers and business owners see the “Business of Social Media”? BUZZZ explored this with two established Jamaican brands deeply rooted in Social Media and the Digital Marketing sphere.
Duane ‘Doofy’ Phillips – Creative Director and Curator for DownDiRoad Ja (Travel and Lifestyle Blog:
What does the “Business of Social Media” mean to you?
The practice of leveraging the content shared within the space, to either sell a product or lifestyle. Personally, I’ve had to find a balance between my personal and brand pages. Seeing social media evolve has been bittersweet and being as a business space is our reality and future.
It is amazing to see individuals and entities be able to share products, services and experiences on a worldwide scale, without the limits of a physical space. Inversely, the business aspect and focus that social media has now gravitated to, has to some extent taken away from the organic experience we’ve had in the past, as many people see the space purely for business rather than a space for connecting.
To read more, please purchase a copy of Buzzz Caribbean Lifestyle Magazine Vol 10 #8 in a store near you.
Follow the Buzzz on Instagram and Facebook
Share this post:
Written by: Ayesha Bennett
Social media platforms; Facebook, Instagram, TikTok, Twitter and YouTube are becoming more and more popular in the business community, but maybe not how you’d think.
Since the inception of social media in the early 2000’s, digital marketing and the use of social media platforms, have become a widely used marketing tool for businesses to make their products visible, as well as connecting one-on- one with their target audience. The increased growth of this practice has resulted in numerous small and online businesses establishing themselves on online before further expanding to websites or the traditional; even on-site locations.
Related: Protecting your relationship from social media
More recently, there’s been an evolutionary shift in how businesses and brands are using social media. Producing the insurgence of what has been termed ‘influencers’ and ‘micro-influencers’, who have slowly redefined the potential of social media. Establishing themselves as ‘middlemen’ of sorts between brands and potential customers.
A positioning that has driven increased product, service or brand visibility, as well as customer growth organically. But how do influencers/micro- influencers, digital marketers and business owners see the “Business of Social Media”? BUZZZ explored this with two established Jamaican brands deeply rooted in Social Media and the Digital Marketing sphere.
Duane ‘Doofy’ Phillips – Creative Director and Curator for DownDiRoad Ja (Travel and Lifestyle Blog:
What does the “Business of Social Media” mean to you?
The practice of leveraging the content shared within the space, to either sell a product or lifestyle. Personally, I’ve had to find a balance between my personal and brand pages. Seeing social media evolve has been bittersweet and being as a business space is our reality and future.
It is amazing to see individuals and entities be able to share products, services and experiences on a worldwide scale, without the limits of a physical space. Inversely, the business aspect and focus that social media has now gravitated to, has to some extent taken away from the organic experience we’ve had in the past, as many people see the space purely for business rather than a space for connecting.
To read more, please purchase a copy of Buzzz Caribbean Lifestyle Magazine Vol 10 #8 in a store near you.
Follow the Buzzz on Instagram and Facebook
Share this post: