Remember that fun and exciting spirits brand Rum-Bar? Well the brand has had a resurgence in the past couple months and has continued to “Raise the bar”, with its sponsorship of Bacchanal Jamaica Carnival now in its 28th year.
“The brand is vibrant in its presentation and known for its high energy and mass appeal and similarly Bacchanal Jamaica Carnival is synonymous with high energy and excitement, so we felt that this was a natural fit for Rum-Bar to showcase its diversity”. exclaimed Gordon Clarke Co-Managing Director at Worthy Park Estate Ltd. “It is lucky that even at short notice from the Bacchanal Jamaica organisers, Rum-Bar came on board as a MAJOR SPONSOR with over $7 Million in sponsorship and activation commitment and the deal was sealed for Rum-Bar to be the pouring Gold and White Overproof Rum of choice for Bacchanal Jamaica Carnival 2017”, added Gordon.
“Over the 6 weeks of Bacchanal fêtes at Mas Camp, Rum-Bar will be on hand to deliver the excitement and revelry that carnival brings and a taste of the best that Rum-Bar has to offer with samplings of our Rum-Bar Gold- a 4-year-old aged rum; our reformulated White Overproof Rum, which is now even more flavourful, a lot smoother; and our consistent crowd pleaser, Rum-Bar Rum Cream”, remarked Omar Palmer, the newly appointed Sales and Marketing Manager at Worthy Park Estate Ltd.
Established in 1670, Worthy Park Estate has been growing sugar cane for commercial use unabated since 1720 and has been ranked number 1 in efficiency every year since 1968. They have been producing rum intermittently since the 1740’s up until 1962 when under an agreement with the spirits pool of Jamaica production was ceased due to an oversupply of Jamaican rum. This however changed in 2004 when the Clarke family decided that there was room for another Jamaican rum and in 2005 Jamaica saw the birth of its most modern distillery.
Rum-Bar, the “Truly Jamaican Rum”, entered the market in 2007 and has been the only real competitor to penetrate the highly monopolised Local White Overproof Rum market. The brand received quick acceptance especially among the younger and trendy demographic who were looking for a new, HIP brand to identify with. In the past couple years, there has been a noticeable quieting down on the air waves for the brand; we have been reassured however, that this is only the result of a refocusing of efforts and not a departure from the entertainment and party scene which helped to bring the Rum-Bar brand to prominence in its early years.
To continue reading, purchase Vol.9 #1, 2017 Issue.
Share this post:
Remember that fun and exciting spirits brand Rum-Bar? Well the brand has had a resurgence in the past couple months and has continued to “Raise the bar”, with its sponsorship of Bacchanal Jamaica Carnival now in its 28th year.
“The brand is vibrant in its presentation and known for its high energy and mass appeal and similarly Bacchanal Jamaica Carnival is synonymous with high energy and excitement, so we felt that this was a natural fit for Rum-Bar to showcase its diversity”. exclaimed Gordon Clarke Co-Managing Director at Worthy Park Estate Ltd. “It is lucky that even at short notice from the Bacchanal Jamaica organisers, Rum-Bar came on board as a MAJOR SPONSOR with over $7 Million in sponsorship and activation commitment and the deal was sealed for Rum-Bar to be the pouring Gold and White Overproof Rum of choice for Bacchanal Jamaica Carnival 2017”, added Gordon.
“Over the 6 weeks of Bacchanal fêtes at Mas Camp, Rum-Bar will be on hand to deliver the excitement and revelry that carnival brings and a taste of the best that Rum-Bar has to offer with samplings of our Rum-Bar Gold- a 4-year-old aged rum; our reformulated White Overproof Rum, which is now even more flavourful, a lot smoother; and our consistent crowd pleaser, Rum-Bar Rum Cream”, remarked Omar Palmer, the newly appointed Sales and Marketing Manager at Worthy Park Estate Ltd.
Established in 1670, Worthy Park Estate has been growing sugar cane for commercial use unabated since 1720 and has been ranked number 1 in efficiency every year since 1968. They have been producing rum intermittently since the 1740’s up until 1962 when under an agreement with the spirits pool of Jamaica production was ceased due to an oversupply of Jamaican rum. This however changed in 2004 when the Clarke family decided that there was room for another Jamaican rum and in 2005 Jamaica saw the birth of its most modern distillery.
Rum-Bar, the “Truly Jamaican Rum”, entered the market in 2007 and has been the only real competitor to penetrate the highly monopolised Local White Overproof Rum market. The brand received quick acceptance especially among the younger and trendy demographic who were looking for a new, HIP brand to identify with. In the past couple years, there has been a noticeable quieting down on the air waves for the brand; we have been reassured however, that this is only the result of a refocusing of efforts and not a departure from the entertainment and party scene which helped to bring the Rum-Bar brand to prominence in its early years.
To continue reading, purchase Vol.9 #1, 2017 Issue.
Share this post: